Brand Guide

Download a pdf version of the Identity Guide

St. Lawrence's brand identity is one of its most valuable assets. Every single department, program, club, and team is a vital contributor to a healthy brand.

How we share the St. Lawrence experience and how we visually represent it in our photos, videos, and graphics—even how we wear it—are all crucial to continually enhancing our reputation as one of the best liberal arts colleges in the country. This guide will equip you with the tools necessary to describe St. Lawrence and the incredible work that happens here.

The guide not only establishes the framework for visual and written communications as it pertains to the institutional brand. It also contains built-in flexibility to highlight your department and as its individual  programs and events. For questions, please contact Adam Gordon (

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