Robert "Bob" E. Rich III '89

One of the nation’s most prominent business leaders and a pillar in both the Western New York and St. Lawrence communities, Bob Rich has lived a life of impact while focusing on thoughtful solutions. He majored in Psychology and Environmental Studies while in Canton, building deep ties with mentors including Dr. Glenn Harris and Dr. Tom Greene, and was a brother of Sigma Pi as well as a DJ on KSLU Radio.

Bob worked as a Youth Development Coordinator for Western New York United following his graduation before joining his family’s company, Rich Products Corporation, in 1991. He served in a variety of leadership roles and earned his MBA from Canisius before establishing ROAR Logistics in 2003, a world class logistics provider offering a full spectrum of Rail, Ocean, Air and Road (ROAR) transportation services to national and global customers. Given his deep-rooted ties, Bob headquartered the company in Buffalo, NY with 8 locations across the country including Chicago, IL and Phoenix, AZ. Most recently, he expanded his business portfolio by establishing Three Sticks Marketing, a medical supply company, in 2020.

While his professional success is to be celebrated, Bob has also done a great deal of good for the people of Western New York, his adopted hometown of Carefree, AZ as well as St. Lawrence University. He’s been on multiple boards, foundations, and councils in his local community, including serving as a Trustee at Niagara University, the Park School of Buffalo, and Elmwood Franklin School. Bob serves as the co-chair for the schools and education committee for Kiwanis of Carefree and is on the Board of Trustees for Foothills Caring Corps. Bob is proud of his volunteer work for charity events benefiting Alzheimer’s research, cystic fibrosis, and juvenile diabetes, and used his professional acumen to help deliver clean water to the people of Flint, MI during their water crisis in 2014.

As an alumnus, Bob has often served as a connector for Laurentians. He’s hosted a semi-annual event at the Buffalo Bisons for alumni, parents, and friends, and has worked to connect with students as a Career Advisor. Bob has returned to campus regularly, including as a Reunion volunteer, a Laurentian in Residence, and most recently in 2024 to serve on an alumni panel highlighting 50 years of Environmental Studies at St. Lawrence. He’s matched that effort through his charitable giving, establishing the Robert Rich III ’89 Endowed Internship Fund in 2020 to support students in need of financial assistance while pursuing professional opportunities.