- The complete University seal (crest with circle) is an official emblem of the University and its use is restricted. The seal should be displayed always with dignity, including the materials on which it is printed. The crest alone is also an official emblem of the University and is approved to be used more broadly.
- The University seal is an official representation and official signage should always use the seal. The crest may be used for decoration (e.g. in Appleton, in Leithead) with appropriate approval.
- Use of the University seal on invitations, merchandise, etc. is restricted to the President’s Office. Merchandise exceptions to this rule include the black wooden chairs, as well as some glassware, etc. which will be phased out. Gifts presented by the President’s Office may use the seal.
- Official University documents such as transcripts, diplomas, and certificates of achievement [or honor society certificates] may bear the University seal. All materials related to Commencement may also use the seal.
- The crest is used widely in the athletic department (e.g. uniforms, equipment, facilities) and in merchandise (e.g. SLU wear, notepads, etc.). Use of the crest should be tasteful and decisions about its use for merchandise rest with the Bookstore Manager and in the athletic department with the Athletic Director. The Associate Vice President for University Relations should be consulted if there are any questions or if other departments seek permission to use the crest.
- Departments seeking use of the University seal should contact University Communications, where, in consultation with the President’s Office, a decision will be made.
- University vehicles should not use the crest nor the seal. Those which currently have these emblems should not be repainted but no vehicles should have the emblems applied from now on.
- Other University emblems include the stylized STL, primarily used by athletics and the Bookstore; the St. Lawrence University logotype, used on all letterhead, publications and web pages; and the stylized clock tower, which may be used as a graphic element as considered appropriate by University Communications.
Adopted May 2001