Steve Papson has been teaching at St. Lawrence University for over 30 years. He is a sociologist who recently moved from the Sociology Department to the Film and Representation Studies Program. He has always had a strong interest in film and much of his writing is on representation theory. He has co-authored two books on advertising: Sign Wars about television commercials and Nike Culture about Nike’s branding campaigns. Presently, he has just finished writing another book on advertising titled Landscapes of Capital. This book is about how capital, our economic system, brands itself through corporate advertising. His expertise is in Australian cinema. Recently, he presented a paper at a conference at the National Museum of Australia in Canberra on Baz Luhrman’s Australia. He is also director of SLU’s Australia Program, which provides an opportunity for students to study abroad in that country.