To: The St. Lawrence Community
From: William L. Fox, President
Date: March 7, 2014
Subject: Vice President for Communications
With appreciation for his creative talents, reliable wisdom, and energetic leadership, I share the news today that Tom Evelyn, vice president for communications, has accepted a position at his alma mater, the University of Florida. His new appointment will be as the associate vice president for strategic communications and marketing for the Office of Development and Alumni Affairs and the UF Foundation. Tom’s last day at St. Lawrence will be May 2.
During the three years that Tom has been at St. Lawrence, he has played a key role in developing a communications and marketing plan and platform, including a streamlined academic identity and athletics spirit brand to support a wide range of print and digital communications. Tom’s first assignment was to help write and edit “The St. Lawrence Promise: a Strategic Map.” The professional staff he leads has refreshed or redesigned all of the University’s key communications materials, including showcase pieces such as the alumni magazine and the admissions view book.
This past year, the communications team, working with several departments across the campus, redesigned the University’s website, launching a site that has seen significantly increased traffic and been recognized by peers for its innovative design. Communications has also re-imagined the University’s social media, which has become a model for its high level of engagement and interaction with key audiences.
I will write again shortly with information about our search process for the next vice president for communications. I plan to appoint and charge a search committee before the end of March, which will be supported by expert search counsel. I am confident that St. Lawrence will identify outstanding candidates for this essential leadership position who can build on Tom’s excellent work. Nevertheless, I will miss him as a neighbor, friend, and co-worker. In moving, he and Melissa, both native Floridians, will offer their children, Cooper and Delilah, an opportunity to see more often all the grandparents, aunts, uncles, and cousins living nearby.