Communications VP Writes for 'Inside Higher Ed'
Vice President for University Communications Paul Redfern wrote an article on digital marketing for Inside Higher Ed's "Call to Action" blog.
In it, Redfern lays out what higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace.
Redfern begin his duties as vice president at St. Lawrence on Jan. 30, 2018. For more information, visit University Communications.