Bernard Smith '01 was recently selected by Brandweek Magazine as one of
10 "Marketers of the Next Generation," a list of "the hottest marketers
under the age of 40." Smith, head of marketing and promotions for UA
Marketing in New York, is the only individual on the list in his 20's.
The article states, "He turned a passion for ice hockey into a chance at
a better education. Now he's skating through the business world with the
likes of Diddy, Lucky Jeans and DJ 'Fatman' Scoop," and notes that he is a
St. Lawrence alumnus.
"Smith's firm has worked with Russell Simmons' Phat Farm on clothing
promotions, has put together marketing deals for New York Hot 97 DJ
Fatman Scoop and has worked with Lucky Jeans to launch a line focused at
kids," the article states. "He's also setting about to help the New York
City Parks Department convince local residents to clean up after themselves."
His St. Lawrence degree is in sociology.
Posted: May 3, 2007