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Bernard Smith '01 was recently selected by Brandweek Magazine as one of 10 "Marketers of the Next Generation," a list of "the hottest marketers under the age of 40." Smith, head of marketing and promotions for UA Marketing in New York, is the only individual on the list in his 20's.

The article states, "He turned a passion for ice hockey into a chance at a better education. Now he's skating through the business world with the likes of Diddy, Lucky Jeans and DJ 'Fatman' Scoop," and notes that he is a St. Lawrence alumnus.

"Smith's firm has worked with Russell Simmons' Phat Farm on clothing promotions, has put together marketing deals for New York Hot 97 DJ Fatman Scoop and has worked with Lucky Jeans to launch a line focused at kids," the article states. "He's also setting about to help the New York City Parks Department convince local residents to clean up after themselves."

His St. Lawrence degree is in sociology.

Posted: May 3, 2007

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