Matt Seiler ’84 is a media superstar. Seiler, CEO of Universal McCann (UM) worldwide, has been named a 2009 "Media Superstar" by Adweek magazine and featured as its executive of the year. The publication's annual listing includes an extensive feature story about Seiler, who has been in his current position since September of 2008. He’s “has mastered the art of the extreme makeover” of big media companies while accomplishing the same thing in four successive family homes, the story says.  The article cites his flexibility, ingenuity and willing to redesign programmatic and operating procedures as keys to his success.

Seiler, who resides in New Canaan, Conn., learned the fundamental tool of communication – strong word skills -- as an English major at St. Lawrence. He has been active in Reunion fund-raising as an alumnus. He joined Universal McCann in 2008; prior to that, he was president and CEO of PHD USA.