In a recent trip to Israel I was exposed to what many Israelis refer to as “The Obama Effect.” Following the elections in the US, the Barack Obama campaign slogans, as well as the use of the Internet during the campaign, is making it way into the Israel political system as it’s preparing for parliamentary elections in February 2009. Nowhere is this “Obama effect” felt more than in the Shas Party campaign. This must be a twisted joke when Shas, an Ultra-orthodox religious party, representing largely the Mizrahi religious Jews (Jews of Middle Eastern and Northern African descent), is adopting Obama’s slogan “Yes We Can.” Walking in the street of Israel, one cannot escape the Shas slogan – on buses, on posters and even bumper stickers.